Discover how effective the FTSE 100 companies are at digital marketing and how this has been utilised through a global crisis.
Digital has been disrupting and forcing industries to evolve drastically over the last decade. However, digital maturity and effectiveness has become more significant during the COVID19 pandemic for all businesses.
As the world went into lockdown, organisations that have been slow in digital transformation have quickly found themselves in difficulty. The pandemic highlighted the urgency to adopt new technology and digital channels, to navigate through this period.
The 2020 FTSE 100 Digital Census includes research and analysis of the digital performance of the top organisations in the midst of a global crisis.
Find out how eight key aspects of digital, including digital marketing, adoption of email marketing, COVID19 communications and mobile effectiveness impact digital maturity. We’ve highlighted the organisations that excel, and those who are failing to embrace this crucial opportunity. The report includes useful insights into the FTSE 100 and suggestions for any business looking to improve their digital strategy.
Inside the report:
- The Digital Maturity League Table
- Comparative analysis of the eight core aspects required for digital success
- How effective communication has been during COVID19
- Insights and statistics to highlight digital change
- Suggestions for improvement and implementing best practice
This census has been put together by Kagool. Find out more about us here.